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The Bait N’ Switch Roof Repair/Roof Replacement Trick

September 22, 2023
Identity

Why Some Companies Advertise Roof
Repairs But Won’t Do Them

Beware The Ole’ Roof Repair/Roof
Replacement Bait N’ Switch

Here’s a hard truth: Most Houston roofing companies are not known for their upfront honesty. So when determining whether or not you need a roof repair or replacement, those other guys often lead homeowners astray.

We’ve heard how the scenario plays out – an unsuspecting homeowner believes their roofing damage only needs a repair. They hire the first contractor they can find who advertises roof repairs. However, once the contractor “inspects” the roof, the homeowner is told they need a replacement instead.

At Houston Roofing & Construction, we want homeowners to be aware of this common scam. So we break it down, shine a light on the reality of the situation, and help you avoid falling into this trap in the future.

Anatomy Of The Repair/Replacement Bait N’ Switch

The Set-Up

Here’s how the scam starts: A roofing company advertises a repair service, and, doing so, attracts homeowners who have suffered roofing damage.

Because most homeowners are not expert roofers (and why would they be?), they assume the damage only requires a simple repair. After all, roof repairs are often cheaper, less invasive, and quicker to complete than the other alternative…a roof replacement.

So, who do they call?

That roof repair company they saw advertised on the billboards.

The Switch

Once the roofing contractor conducts what they claim to be a thorough inspection, they break the news that a full roof replacement is needed, not a repair. And once again, because the homeowner often doesn’t know the difference, they take the contractor’s word.

Before they know it, they’ve bought a replacement, and the contractor has booked a more substantial, more lucrative job. Figuratively speaking, the homeowner and contractor have gone into the store for one thing and left with something else.

The Reality

Unbeknownst to the homeowner, this was the contractor’s plan all along – they NEVER intended to perform a roof repair. Their minds were made up before arriving at the “victim’s” home.

Unfortunately, this is a common scam in the roofing industry. And some contractors don’t even feel guilty for continuing this dishonest practice, believing there’s no true victim – they make more money, and the homeowner gets a new roof. But we know that lying about what your roof needs does create a victim…you.

Why You Deserve Honesty From Your Roofing Contractor

As a homeowner, you should never be forced to work with a dishonest roofing contractor – you deserve full transparency and total honesty from your roofing company.

At Houston Roofing & Construction, we understand the responsibility that comes with our expert roofing knowledge. And we wouldn’t even dream about using it against you like those other guys. 

Instead, we conduct a thorough inspection, document our findings through an abundance of pictures, and give you all of the information we have gathered on your project. We want you to be as empowered and informed as we are so you can make the right decision for your roof.  

At Houston Roofing & Construction, An Informed
Customer Is A Satisfied Customer

At Houston Roofing, we advertise roof repairs…and we do roof repairs. So, instead of misleading our trusting customers, we practice honesty always. It starts with our comprehensive inspections and runs through your entire project, whether that’s a replacement or repair.   

Unlike other roofing contractors who tell you what you need without giving you evidence, we SHARE everything we know to help you be an informed customer. 

No ulterior motives.

No lying by omission.

Just straightforward truth.

So, when you’re ready to work with skilled, experienced, and  HONEST roofing professionals, we’re ready to help. Call Houston Roofing & Construction today for a free quote!

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