Why Honesty Pays Off In The Roofing Business

December 1, 2023

We Give You The Bona Fide Truth
About Your Roofing Needs

How To Get An Honest Assessment
From Your Roofing Contractor

When homeowners in Houston call us about their roof problems, they want a company that will be honest about what their roof really needs.

If your roof has an issue, you obviously want any Houston roofer you call to provide you with an HONEST assessment, right?


The problem: Roofers have a notorious reputation for performing half-baked fixes – and exaggerating issues to try to squeeze more money out of you.

When Click2Houston, Forbes, NBC News and Angi and the Better Business Bureau are all warning consumers about scams in your industry, guess what? You’ve got (well-earned) credibility issues!

So, how do you find a roofer who’ll tell you the truth… quote a fair price… and do the job RIGHT?

You look for a roofer that has an unimpeachable track record for ‘shooting straight.’

A roofer like Houston Roofing.

At Houston Roofing & Construction, we’re straightforward about it. We’ll give you an honest assessment of your roof and your options so you can make the best decision for your home.

We know what we’re talking about when it comes to roofs. And while expert roofing knowledge is extremely important, being honest is just as important.

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  • Honesty Comes First

    Do you want to be sold a full roof replacement if your Houston roof can be repaired?

    Of course not!

    You want a company that will be honest about what their roof really needs.

    Your home is a significant investment, and your roof plays a critical role in protecting that investment. At Houston Roofing & Construction, we recognize that homeowners have budget constraints, and an unnecessary roof replacement can be financially burdensome.

    This is where our commitment to honesty and transparent communication comes into play. We will never recommend a new roof if a cost-effective repair will effectively address your roofing issues.

    In this business, you don’t get very far by tricking people (especially in Houston).
    So we’re all about providing you with solutions that:

  • Ensure the long-term functionality and durability of your roof
  • Respect your financial considerations
  • Are in your best interest
  • Look great
  • The Mother Rule

    We take roofing personally and always strive to treat our customers like we would treat our own mothers (and we really love our mothers around here).

    Whenever we make recommendations, we ask ourselves, “If this were my own mother’s home, what would I recommend?”

    What does that mean? It means being honest and upfront about what your roof really needs, even if it means we don’t make a sale.

    It might sound a little cheesy, but we take it very seriously. It’s a way to remind ourselves to always put the best interests of our customers first. After all, we wouldn’t try to sell our own mothers a roof replacement if they didn’t need one.

    Honest Insurance Claims

    Navigating the complexities of insurance claims can be a daunting task, and it’s crucial to have a trusted partner by your side.

    We also specialize in handling roofing insurance claims. We’re committed to ensuring that your insurance claims are handled with the highest level of honesty and ethics.

    We won’t lie to your insurance company. We won’t pressure you to file a claim. And we’ll make sure you get the full amount you’re owed. Instead, we’ll conduct a thorough assessment and report exactly what we find — after all, not all storm damage is noticeable with the naked eye.

    View of luxury shingles on a Houston roof installed by Houston Roofing & Construction.

    What To Look Out For When Choosing An Honest Roofer

    Training & Licenses

    Did you know roofing contractors in Texas do not have to be certified by law? This means that anyone can legally work on your roof, even if they have no experience or training.

    At Houston Roofing & Construction, we take pride in having the highest possible level of certification from GAF Master Elite — the leading roofing manufacturer. We’re also voluntarily licensed by the Roofing Contractors Association of Texas (RCAT) and insured.

    Materials & Warranties

    When cheap contractors use cheap materials, your home will suffer, and you won’t get a good warranty. After all, inferior manufacturers don’t want to replace their products all the time.

    On the other hand, better products and materials come with better warranties. When hiring a contractor, ask about their warranties. The better the warranty, the better the contractor. That’s why we use GAF roof products that are backed with a lifetime warranty.

    Insurance Claim Experience

    If your roofing contractor has little or no experience with insurance claims, you’ll have to navigate the process alone. It would be like going to court without a lawyer.

    You might be able to do it correctly but remember:

    1) The insurance company has the upper hand. (They are a business, after all, and want to control costs.)

    2) You deserve the appropriate amount of money to repair or replace your roof.

    But you can avoid the stress with Houston Roofing & Construction. We can help you with the entire insurance claim process and guide you through your options.

    Get An Honest Roofing Assessment

    Sadly, some Houston roofing companies only want to sell new roofs. They will advertise their ability to do repairs but only do them to get leads for new roofs.

    We are different.

    We will always give you an honest assessment of your roof’s needs, even if it means recommending a repair instead of a replacement. And we’ll never pressure you into getting something you don’t need.

    So, if you’re in the greater Houston area and you’re ready to invest in quality roof repairs or a roof replacement that will last, schedule a free roof inspection today. We’ll give it to you straight.

    Request Your
    Free Roof Estimate